Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.
As technology has rapidly progressed over recent years it has become increasingly difficult to boldly go where no one has gone before; in marketing terms anyway. This article considers the value of viral marketing as part of your digital strategy.
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Study: Google Ads Work Better Than Facebook’s (Boston Herald)
Facebook may be this week’s stock market darling, but when it comes to online display advertising, search en…
Are you seeking more visibility for your YouTube videos? Are you wondering how others do it? If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers. Why YouTube Subscribers? A YouTube subscriber is someone who has chosen to [...]
Looking for an easy way to boost your YouTube video ranking in search results? At the beginning of a video of Steve Garfield’s presentation from Blog World & New Media Expo LA 2011, Paul Colligan offers up a quick tip that can do wonders in mak…
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In Facebook IPO, Frenzy, Skepticism (The Wall Street Journal)
Facebook’s coming initial public offering has set off a frenzy of anticipation among Main Street and Wall St…
We’ve done it, just like most of our friends have done it to us. We’ve come across a viral video that either made us laugh out loud, cry like a baby or think about something we’d never really considered before; and we’ve passed it on – usually with a comment like “lmao” or “This is [...]
As social media sites continue to emerge as the basis of connectivity among marketers, so does t…
The art of self-tracking.
It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival was, how long I had stopped for and what my avera…
I don’t mind that I’m becoming a dinosaur.
I’m not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are blogging less. That goes f…
If you’ve taken a look at your Facebook newsfeed recently then odds are you’ve been noticing a rise in posts from video sharing apps like Viddy and SocialCam. A new study from Flurry Analytics shows that photo and video apps now account for the f…
Maybe you should not be thinking of ways to create and publish more content.
What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While you may think that those…
Gotye seems to be rivaling Adele as one of the most coverable musicians on YouTube. New covers of his song “Somebody That I Used To Know” are popping up on a daily basis and after two new covers went viral this week we were inspired to pu…
Machinima is in the process of raising a new round of funding and Peter Kafka of All Things D reports that Google will be one of the investors. YouTube has been giving out millions of dollars to professional content creators in the form of loans, to …
It seems like one of the goals I hear more and more is… “and we want it to go viral.” I translate that to mean — we want a lot of people to see it. But rarely when someone says they want something to go viral, do they really understand the implications of that. The [Read more...]
