Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.
Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct chann…
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us fe…
Social login is increasingly being adopted by developers. The main reasons developers are jumping on this are: an availability of accurate user data from social networks, a reduction in forgotten usernames and passwords, and an increase in user registr…
A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
More and more companies are seeing the value in social login. However, when researching providers, there is no industry standard on pricing or features making budgeting difficult. Here is a crash course on what to look for and how to estimate your cost.
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Facebook to Set Final IPO Price Later Today (CNN Money)
Facebook’s long road to an initial public offering is coming to an end. Late Thursday, it will fill in one last pie…
Once again we see that brands (or celebrities) underestimate the power of social media and that they really have no control over it. If you invite people to participate, they won’t automatically show up and play nice. If your house is not in order, y…
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification …
While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system…
This isn’t really an article. It’s a quiz. First question: What do you remember most about the last webinar you attended
How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions?
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In Facebook IPO, Frenzy, Skepticism (The Wall Street Journal)
Facebook’s coming initial public offering has set off a frenzy of anticipation among Main Street and Wall St…
A number of British celebrities have been promoting the Snickers chocolate bar on Twitter recently. The general theme of the campaign is that people don't act like themselves until they've had their Snickers fix, so the celebs would tweet a …
As social media sites continue to emerge as the basis of connectivity among marketers, so does t…
