Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us fe…
A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
Understanding why people participate and share via social media has been a hot topic in academic circles for a while. There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard Uni…
Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder tha…
Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company.
With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification …
Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential mar…
While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system…
With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes …
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a …
I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever)…
Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a dig…
Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.
So, a large number of the cognoscenti have gone downright apoplectic about Mark Zuckerberg daring to wear a hoodie to all-so-serious meeting of business bigwigs. The scandal. What’s next? White after labor day? Red shoes on a Thursday? How can our society survive without our sumptuary laws? Perhaps the Mayans were right: the end is [...]
