Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers, the former Playmate and actress who was found dead in her home a year after she died. Her computer was still on and, when they checked her phone to see [...]
In 1886, Mr. D. H. McConnell launched what was to become one of the most beloved brands… Avon. Let’s flash back 126 years when women were expected to be housekeepers, wives and of course mothers. In steps a man who defies convention when he builds his sales force with a team of women. D. H. McConnell intuitively understood that as salespeople women could relate to other women and bring a passion to his new perfumes better than men. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. However, its competition has left it in the 18th century “social media” dust. Avon has seen a 75% decline in operating profit over the last decade. A Wall Street Journal article, Avon Is Late to Social Media’s Party, reported sales for cosmetic products have steadily moved online. Although Avon does have online channels it’s not been as aggressive as other cosmetic companies. Recently Warren Buffet and Coty experssed interest in this iconic company now in crisis. In a 5/13/12 media release Avon said it would "..consider Coty’s letter.." Update: 5/14: Coty has back off of its offer. "Your total lack of engagement with us leads us to believe that you remain reluctant to explore a friendly, negotiated combination on a reasonable timetable," Coty Chairman Bart Becht said in a letter to Avon dated Monday and made public. "Two months is enough." – Reuters When my pal and social media…
With so many new social networks, how do you choose the right one?
When to Join a New Social Network was originally posted on The Anti-Social Media, the best social media blog. Ever.
Social networking giant Facebook has announced that will be rolling out a new component to its social media ecosystem with the App Center, a new place for its 900 million users to easily find apps. Set to be launched within the next few weeks to be easily accessible to users on the Web, and on [...]
If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge. The state of constant change requires [...]
Jason Falls bemoans the adulteration of social networking into a most-friends-wins scenario.
Paul Castain is a former sales director for the famed training company, Dale Carnegie & Associates. Like many successful sales professionals, he spent years grooming relationships with his personal network. So, when he went solo, he started with 15 corporate clients. Now, he has relationships with 29,000 people inside his LinkedIn group, Sales Playbook!, which [...]
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Apple Kills Chomp for Android (GigaOM)
Apple acquired app discovery service Chomp earlier this year, betting that it would help make app discovery easier and better on its iTunes…
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LinkedIn Launches iPad App With Bells and Whistles (SocialTimes)
Professional social network LinkedIn has finally launched an app for iPad. The social network obviously has a lot…
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Introducing Google Drive… Yes, Really (Google Blog)
Just like the Loch Ness Monster, you may have heard the rumors about Google Drive. It turns out that one of the two actu…
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Facebook Acquires AOL Patents From Microsoft (paidContent)
Facebook announced today that it will pay $550 million to Microsoft for the right to 650 patents and patent application…
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In Facebook Deal, Board Was All But Out of Picture (The Wall Street Journal)
On the morning of Sunday, April 8, Facebook Inc.’s youthful chief executive, Mark Zuckerberg, a…
Social media should be an invaluable asset to a job seeker. At least that is the case if what we read is true. There are many stories of people landing a dream job with little more than a tweet on Twitter. Others will say it was their really great connections on LinkedIn, or friends who helped them spread their word on Facebook.
We’ve all surely heard that recruiters rely heavily on the use of social media for filling positions. It’s why we take down all of the party pics on Facebook, and stop beating our chest about politics or religion on Twitter. Those recruiters are watching. Right?
According to some people, recruiters and hiring managers are filling their quotas with the use of what they call “social recruiting”, but is it actually the way they’re telling it? Is social recruiting really the way jobs are being filled? I know what they’re saying, but I see something very different in what they’re actually doing.
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Twitter Promotes Patent Peace with Innovator’s Agreement (paidContent)
In a first among major tech companies, Twitter is taking steps to ensure that its patents don’t become fu…
On the 16th of February 2012 the European Court of Justice (ECJ) ruled in SABAM v Netlog that online social networks cannot be forced to block users from downloading songs illegally, due to the costs burden to a company and the invasion of an individua…
