Should you pull all of your advertising dollars out of Facebook?
On the eve of Facebook’s historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because…
Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us fe…
Social login is increasingly being adopted by developers. The main reasons developers are jumping on this are: an availability of accurate user data from social networks, a reduction in forgotten usernames and passwords, and an increase in user registr…
What makes me wonder about is the Post-IPO phase of Facebook. What happens when some of them (with options) are rich enough to retire? What will happen to the human intellectual property when the mega-millionaires don’t have to work any more?
The majority of us may never fall victim to cyberbullying but it’s still a very real issue facing young adults and parents across the globe. In fact, there are increased reports of adults being targeted by bullies for publishing critical blogs challeng…
The majority of us may never fall victim to cyberbullying but it’s still a very real issue facing young adults and parents across the globe. In fact, there are increased reports of adults being targeted by bullies for publishing critical blogs challeng…
This great slide deck by Olivier Blanchard from FusionMex is chock full of what you need to know about why your social media efforts are stalling.
When Google added a social layer to its search bar, it seemed that the company might have gone too far in using social media to enhance its other products. But the search engine’s newest feature, the Knowledge Graph, will use the connections betw…
Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to [...]
A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
You’re a marketer. You spend countless hours measuring, analyzing and strategically plannin…
Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers, the former Playmate and actress who was found dead in her home a year after she died. Her computer was still on and, when they checked her phone to see [...]
During the past year, Yahoo! has focused on building its footprint in social media. Even though it reaches 700 million people a month with its online properties, this huge traffic and attention weren’t being reflected in the numbers of social media fans.…
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Andy’s Answers: How Yahoo! earned 1 million Facebook fans for Yahoo! Movies originally published by SmartBlogs
It’s common for a lot of us to wonder what other people think about specific topics and issues, even join in discussions online. Twitter, among many other social media sites, is a great platform for this, letting people talk and share their two cents on any given topic. Mon.ki is a browser extension that [...]
