Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct chann…
Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential mar…
While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system…
Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom.
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a …
I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever)…
The advent, rise and popularity of the social web has morphed contact centers into powerful action hubs. Today, the contact center has evolved in role and significance to cater to the rising demands of a socially aware consumer group.
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.
A marketing director, she was convinced that her fairly expensive ad spend on a local radio station was all their brand needed to reach its target demographic, 18 to 45 year-old men. Incredulous, our fearless leader tried to explain that such a group w…
At the beginning of this year, nearly 50 percent of the time people spent using their mobile phones were on games. social media and mobile phones and games, in fact, appeared to be custom-made for each other, locked in a mutually beneficial embrace tha…
Companies are struggling with how to approach their customers in social media. The available technology is often narrowly focused and companies are intimidated by the fact that they need to stitch several technologies together in order to bridge the ga…
I call feedback gathered in these moments of truth "event-driven feedback," and with event-driven feedback, you need to act fast. An ability to manage the flow of data and empowering the right individuals (or systems) within your organisation…
A new survey reveals that brands are influencing consumer purchase decisions via social media.
Relationships are messy. What works for one can fail another. Individuals are, well, individual. They have unique needs and preferences but some things are universal. They want to be respected, appreciated, and valued. If you start there, you are on yo…
Social media networks were created to help you communicate effectively. It doesn’t matter what product or service you’re selling, the key is to recognize what makes people tick and use the same tactics to craft worthy and valuable contents.
