Avoiding mistakes in the evolving industry of internet marketing is near impossible, and I am not immune. I have outlined a few of my biggest mistakes to help you avoid a curious phone call from a client or an embarrassing slide in a monthly report….
Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.
Your handy dandy content management system may be a fabulously free passport to publishing, but what’s the point in publishing poop? I’m going to tell you why most blogs stink and how to build a blog that delivers the true benefits of blogging.
As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come!
The most talked about change that has been made recently has been dubbed ‘the freshness factor’. Google have altered the way search results are prioritised, giving greater visibility to sites that have been updated recently. This means that digital…
Blog commenting on its own is not going to lead to a flood of traffic. Yes, as part of a structured SEO strategy it can improve your rankings in long term but for many, including the likes of Brian Clark at CopyBlogger, the true benefit of blog comment…
On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.
Small businesses operating their own online stores have to use SEO (Search Engine Optimization) to drive traffic, convert visitors into customers and make money online. But, most traditional small businesses don't have the time or resources to imp…
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience, I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to [...]
Search Engine Optimization and Search Engine Marketing — think they’re one in the same? Both work online to boost brand awareness and online traffic, but they are different. What is SEO and SEM? How are they different?
Remember that any SEO insight you derive from analytical data needs to be moderated by your social marketing and business requirements. Just because Google rates you very highly for one keyword doesn't mean you should focus your entire SEO content…
A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success.
Google has made several changes and updates to search engine algorithms, which will greatly affect how sites will be crawled and how SERPS recognize a particular keyword. These recent changes will also impact how keywords will be ranked and it will tr…
Are rules set and permanent?
That’s obviously not the case – especially when it comes to social media. I’ve recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving them any hard and tru…
A Guide to Onsite Search Engine Optimization We have been updating some of our video guides and have new versions of our general SEO best practice overview and hands on SEO Videos. For all the new online marketing opportunities now available to use cre…
