The new subscription economy introduces a new set of challenges for businesses. This new consumption trend neccessitates a change in the way businesses log and account for sales attention to three key metrics that matter.
General Motors is a tough sell. …But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and m…
Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a …
You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with…
Sahil Lavingia, the 19-year-old brain child behind Gumroad and former Pinterest employee, dropped out of college to pursue his dreams of running his own company and creating a service that allows people to sell anything they can share. Gumroad even has…
A marketing director, she was convinced that her fairly expensive ad spend on a local radio station was all their brand needed to reach its target demographic, 18 to 45 year-old men. Incredulous, our fearless leader tried to explain that such a group w…
So is LinkedIn selling you out by offering up their database of user profiles to sales people? The new premium service, which wasn’t publicized with a news release and launched with any type of fanfare, is called Sales Navigator and is specifically d…
On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.
One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation f…
There are several reasons why benchmarking against competitors doesn’t work and won’t deliver realistic results. Before diving in, there is one qualification. My statement does not include manufacturing and bulk warehousing.
Effective cross channel marketing is the foundation of success in the digital age. Are you evolving with your market and reaching customers where they want to be contacted?
We can take clues from whether you ask to be shown the features, or the patterns, or the logical relationships, or how things can be sorted. These are visual clues. Or we can listen hearing clues, you may want to be told how things match your experien…
When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendship…
Many of the changes of the digital era came because older folks ("digital immigrants" like me) adopted new behaviors, but most of the inertia for business evolution occurred when a wave of "digital natives" came of age. What will ha…
Social media analytics is rapidly evolving, always challenging the ways marketers measure an…
