[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in [...]
It’s common for a lot of us to wonder what other people think about specific topics and issues, even join in discussions online. Twitter, among many other social media sites, is a great platform for this, letting people talk and share their two cents on any given topic. Mon.ki is a browser extension that [...]
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus & PRWeb’s Account Manager at TopRank, I [...]
TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your return on conference involvment both in the short and long term. If your company is [...]
Perhaps one of today’s most popular social media platforms, Pinterest is gaining quite the momentum and significantly growing its user base. It’s become one of the latest tools brands online are leveraging on to showcase their wares, share to the world what they have to say, and connect with their existing and potential clients. And [...]
Three Reasons Why Happy Brands Win in Social Media (SocialMediaToday.com) Companies that have a fun culture – even if their product isn’t fun – are often successful in using social media because this enthusiasm and happiness easily shines through. This culture not only allows brands to better convey their message, it also enables them to [...]
Actionable Social Analytics This recent infographic by awareness takes a dive into social analytics. In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks. This infographic provides not only some of the Key Performance Indicators (KPI) that your company [...]
When you have a business that relies on attracting new business online the sheer volume of options can be confusing. Should offline advertising efforts transfer to online? Maybe email marketing? What about SEO or the hot topic, social media? So much focus is placed on tactics and channels, that a lot of misplaced digital marketing [...]
If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge. The state of constant change requires [...]
At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before. Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience. Let’s assume for a second that deja vu is real. If you found yourself in a [...]
Is Tumblr right for your online business? Here's a list of pros and cons of the social media tool to help you make up your mind.
For many of its users, Pinterest has proven to be a great tool for organizing interesting images and videos, and share them with friends online. Others have found specific ways for its use; like people undergoing house renovations may gather design inspirations and organize each room design per Pinterest board, or artists showcasing their artworks [...]
While I’ve been to Belgium the past week for the fine Fusion Marketing Experience, I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling. The quality of the experience, memories and the stories you get to [...]
Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media.
The Path from a Social Brand to a Social Business (BrianSolis.com) Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and [...]
