Should you pull all of your advertising dollars out of Facebook?
On the eve of Facebook’s historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because…
In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it.
As the use of smartphones continues to grow the opportunity for hackers to exploit security phone networks also increases. Here are some simple actions you can do to protect your personal information.
With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Faceb…
As social media sites continue to emerge as the basis of connectivity among marketers, so does t…
A friend of mine found the mobile applications for Facebook to be severely lacking as he was used to the immersive user experience on Flipboard, Path, Instagram and Twitter. Plus, he doesn’t see additional value with connecting with more brands on Fa…
I think it is fascinating in a “I don’t get it” sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most people are lollygagging along when it [Read more...]
Online daily deal provider Groupon, once the darling of Wall Street, has had its share of woes in recent months. Its stock is down over 50% from November’s IPO price, thanks in part to a pending SEC investigation of the company’s Q4 2011 earnings res…
The art of self-tracking.
It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival was, how long I had stopped for and what my avera…
Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.
This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Marcus Sheridan of The Sales Lion. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last [...]
Social Pros 15 – Marcus Sheridan, The Sales Lion is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Marketers and business owners should be thinking about three trends in particular that are shaping the future of online commerce: social sharing, live online chat, and mobile commerce.
As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come!
First people feared giving your credit card number over internet versus giving it to an operator on the phone…now we are using the phone to swipe your credit card via an online app. Funny how things become so easily integrated. According to Pew Rese…
Social, local, mobile are three words marketers are hearing more and more these days. And sometimes we may even hear them uttered together in one breath as SoLoMo. With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how [...]
