Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct chann…
As a community manager, analytics act as our compass, our teacher, our friend. When Facebook increased their insights, at first we all groaned at deciphering the insanely filled excel downloads, but now knowing every detail about our pages leaves us fe…
As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is – and crucially …
TweetAt the beginning of this year, Jason Calacanis wrote an article entitled “The Cult of Amazon Prime,” in which he [...]
The Amazon Prime Phenomenon is a post from: BrandSavant. Copyright 2010, Tom Webster. Thanks for reading!
A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
When faced with a blank computer screen and a looming deadline for new marketing copy, most people get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service is superb, and you have so much to say. How will you [...]
During the past year, Yahoo! has focused on building its footprint in social media. Even though it reaches 700 million people a month with its online properties, this huge traffic and attention weren’t being reflected in the numbers of social media fans.…
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Andy’s Answers: How Yahoo! earned 1 million Facebook fans for Yahoo! Movies originally published by SmartBlogs
It’s common for a lot of us to wonder what other people think about specific topics and issues, even join in discussions online. Twitter, among many other social media sites, is a great platform for this, letting people talk and share their two cents on any given topic. Mon.ki is a browser extension that [...]
In Vancouver, BC, one little coffee shop in the Mount Pleasant neighborhood is enjoying a 10x increase in customer loyalty. And one little company is helping them achieve it.
Just days away from the much anticipated Facebook IPO, General Motors reported they were pulling their $10 million dollar Facebook ad spend after seeing little to no results. Of the nearly $40 million per year GM spends on Facebook advertising, approxi…
The use of quality content as a marketing strategy is hardly new. Content is still king.
Years ago, the political philosopher Leo Strauss wrote an essay titled “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had to speak could only be spoken surreptitiously or “by means of brief indication.”
Of course, one [...]
General Motors is a tough sell. …But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and m…
A guest blog post by Geoff Livingston and Gini Dietrich.
A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media.
Fascinated with the latest tool, marketing rounds (what we like to call your team) forget to select media and methods to achieve an objective.
Measurable objectives, however, often require [...]
I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. Particularly on Pinterest because [...]
