Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.
If you’re marketing to other businesses, it’s becoming evident that LinkedIn is the place to do it. Business decision makers are on the network and more and more deals are getting first leads at the professional social network. The folk…
Social media platforms on the web are somewhat schizophrenic – some are focused on consumers, some are focused on business and some just do not seem to know what they want to do when they grow up. We typically acknowledge Facebook as ever focused on …
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Study: Google Ads Work Better Than Facebook’s (Boston Herald)
Facebook may be this week’s stock market darling, but when it comes to online display advertising, search en…
There was once a time when you’d type up your resume on your old fashioned word processor, add a little flair and a unique (but not irresponsible) font and print it out to deliver by hand to a prospective employer. Those days are long gone, and…
How would you define how much is fine when it comes to online information sharing by employees? Would you want to restrict the flow? or Flow the restrictions?
Have you ever met someone and thought, déjà vu—I’ve met you before? That’s not just your lunch talking. It’s likely that you have “met” that person, either through posts on a mutual friend’s Facebook status, or a particular tweet (or a …
I help businesses (of various industries) with their social media marketing initiatives, but in the last year I've focused a lot of my attention to the real estate industry. Social media is EXACTLY what real estate agents need (now more than ever)…
Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a dig…
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In Facebook IPO, Frenzy, Skepticism (The Wall Street Journal)
Facebook’s coming initial public offering has set off a frenzy of anticipation among Main Street and Wall St…
As social media sites continue to emerge as the basis of connectivity among marketers, so does t…
Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a …
LinkedIn “Targeted Updates" permit marketers to target followers based on specific criteria including, industry, length of time at the place of employment, job description, company size and location. LinkedIn “Follower Statistics” provides u…
Ben Franklin once wrote, “Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.” This article provides three examples of companies that have taken a creative way to drive engagement for greater impact and …
At the beginning of this year, nearly 50 percent of the time people spent using their mobile phones were on games. social media and mobile phones and games, in fact, appeared to be custom-made for each other, locked in a mutually beneficial embrace tha…
