I don’t mind that I’m becoming a dinosaur.
I’m not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are blogging less. That goes f…
"Why aren’t there more case studies of business to business organizations using social media?"
I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we’re all excited when a big brand scor…
Well, is the Web dead?
Of course, the Web isn’t dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything from website development to so…
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In Facebook Deal, Board Was All But Out of Picture (The Wall Street Journal)
On the morning of Sunday, April 8, Facebook Inc.’s youthful chief executive, Mark Zuckerberg, a…
Obviously, if you own a company with an online presence or sell a product over the internet, you should be tweeting. But for the many of us who grew up in a time when the only thing that went tweet were birds, jumping into social media can be a bit dif…
Filed under: opinion Earlier this week, I wrote about what Moneyball‘s Peter Brand called the “epidemic failure to understand what is going on” plaguing the business, marketing and advertising worlds – when it comes to understanding that social media and social business are not just extensions of traditional “digital” strategies. Yesterday, I was reminded by [...]
I love electronic music; whether it’s glossy house beats or skull-shattering dubstep, I can’t seem to go a day without it. I recently decided to dedicate an entire weekend to live stream one of the largest electronic music concerts in the world, Ultra Music Festival (“UMF”). Sponsored by Google Play, UMF was accessible to consumers [...]
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The art of marketing is a fascinating beast.
Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people like Martin Li…
The Twitter autoresponder, which has existed for some years, is a greatly under-used tool and resource which is a mistake you should not commit in your Twitter marketing. We would like to warn you about the very common practice of misusing this tool, though, because you can seriously harm your business.
Many people have already discovered the benefits of social media marketing. You can reach customers worldwide using social media. You will increase your exposure to a larger audience, sending your sales pitch out to thousands of new potential customers.
Mobile World Congress in Barcelona, a veteran of the platform StumbleUpon co-founder Garrett Camp announced that it will be the first time work with Google. Some industry insiders have speculated, Google Mobile World Congress, with some applications, for example, to demonstrate their integration of Google + and other Google products. StumbleUpon new version of Android applications has been introduced in the 27th, the Android will be publicity in the Mobile World Congress StumbleUpon.
The overreaching question that needs to be focused on then is whether or not Pinterest is in violation of US Copyright laws by using images created by another person to advertise and/or sell products.
Give credit where credit is due.
If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past short while. It feels like over t…
There’s been a lot of talk about “the cloud” when it comes to technology and IT in the past few years.
It’s a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer. If you’ve had to sit through a technolog…
