Avoiding mistakes in the evolving industry of internet marketing is near impossible, and I am not immune. I have outlined a few of my biggest mistakes to help you avoid a curious phone call from a client or an embarrassing slide in a monthly report….
It’s common for a lot of us to wonder what other people think about specific topics and issues, even join in discussions online. Twitter, among many other social media sites, is a great platform for this, letting people talk and share their two cents on any given topic. Mon.ki is a browser extension that [...]
There’s good and bad about speaking engagements in Vegas. The good part is that the city is ideal with plenty of hotel rooms and conference space to make anyone comfortable and productive. The bad part is that it’s Las “Stays In” Vegas and attendees are often distracted from the business at hand. That won’t be [...]
Perhaps one of today’s most popular social media platforms, Pinterest is gaining quite the momentum and significantly growing its user base. It’s become one of the latest tools brands online are leveraging on to showcase their wares, share to the world what they have to say, and connect with their existing and potential clients. And [...]
Three Reasons Why Happy Brands Win in Social Media (SocialMediaToday.com) Companies that have a fun culture – even if their product isn’t fun – are often successful in using social media because this enthusiasm and happiness easily shines through. This culture not only allows brands to better convey their message, it also enables them to [...]
Original images by Naomi Ibuki In order to successfully tread through the online marketing space, brands seeking to expand their reach online will need to find the tools that can empower their strategies. And once you get on board the social networks and utilities, it’ll be essential to also develop your own processes to maximize [...]
The Path from a Social Brand to a Social Business (BrianSolis.com) Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and [...]
Image by Carlos Úbeda A lot of online marketing strategies deal with how a brand, or business can optimize their presence on the social Web to present to the world what they have to offer. And under all these campaigns, tactics, and strategic planning lies great content. It’s the content that can generate traffic and [...]
It is possible to really know about every client’s industry? See how we familiarize ourselves with each client’s vertical here at BlueGlass…
If you want to use effective facebook marketing and build a web business from the ground up, then you simply have to accept the fact that daily decision making is part of the game. Those who are more experienced will have passed many trials by fire in that regard.
Back in November I reviewed one of our favourite tools SEM RUSH – SEM Rush Review The guys recently gave us a heads up on some features they have added to the mix and asked if we would do a quick post with our thoughts on the new additions. If you don’t know about SEMRush [...]
This article is in response to all the people who wanted to know how I get so many Twitter followers. It’s actually quite easy when you have the right tool and technique.
Image by TheeErin Semantics wise, many monikers have been given to the generation of people born during the mid-‘70s to the late ‘80s. You have Generation Y (having been preceded by Gen X), echo boomers (a majority of it being the children of the baby boomer generation), Facebook / Nintendo Generation (having grown up with [...]
I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to reviv…
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