Should you pull all of your advertising dollars out of Facebook?
On the eve of Facebook’s historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because…
On February 29th, Facebook introduced Timeline for Brands, allowing brands to have a nifty cover photo but also eliminating their ability to have a default landing tab (something I would still very much like back). By March 30, all brands had to switch over to Timeline. Since I’ve been tracking the 50 largest branded Facebook [...]
The bar to make it on the Top 50 Branded Facebook Fan Pages list this month is only getting higher, as the 50th brand on the list (Sprite) has an impressive 8.3m fans. Facebook continues to be the giant of pages, coming in at over 64.5m fans and adding 1.5m fans in April alone. The [...]
A dream-like video showing the problems with social media at the most engaging events like professional sports stadiums – and at the end of the video an innovative solution. It's the same best-practice technology used by Facebook, Harley-Davidson,…
If you’re unsure how your brand can capitalize, here are 10 actionable tips that will help you gain more exposure on your Facebook business page.
For our next Facebook Fan Page Example, we’ll be taking a closer look at the Reese’s page, where more than 9.1 million fans go to show their appreciation for the brand’s beloved peanut butter cups. Although Reese’s has a well-developed timeline and interesting wall posts, their page lacks interactive applications that could increase their fan [...]
Image by GOIABA (Goiabarea) It’s been a while since Facebook introduced and unleashed Timeline onto millions of its users, implementing the new user interface along with a plethora of features. And though reception has been mixed with some users still preferring to stick to the original profile layout, a lot are beginning to embrace the [...]
An overhaul to the process that creates the charts for my monthly “Top 50 Branded Facebook Fan Pages” posts created errors in the March version. We realized this overhaul inadvertently dropped a few pages we’ve been tracking for a long time. We’ve since updated the chart below. My apologies for any inconvenience. -Jim Tobin March was a [...]
The art of marketing is a fascinating beast.
Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people like Martin Li…
Have you ever wished that there was some sort of combination of Twitter lists and Google Circles for Facebook? Even if that thought’s never actually crossed your mind, Facebook stayed one step ahead of you and created a new feature to fill that void anyway! They’re called Facebook Interest Lists, and they allow you to [...]
If we look at social media marketing, then we will realize that spammers don’t really have a lot of room there. Some of them will spend few dollars on getting cheap fans and followers, but they eventually realize that they have been only wasting time…
Facebook’s emphasis when unveiling new platform changes recently was for brands and marketers to focus on one thing: content.
Fan growth in February 2012 on the largest branded Facebook pages was significant, averaging 8%, perhaps signaling a change in the trend to fewer page likes that we reported on in Mashable recently. And despite well publicized negative feedback on Google’s search changes and their new privacy policy, the Google fan page shot up 37%, [...]
The day has finally come: the Timeline format we’ve seen introduced to personal Facebook profiles is now here for brand pages. What does that mean for you? Read on for some of the major changes coming your way. All pages will automatically switch to Timeline format on March 30, 2012. Until then, you can preview [...]
Here's the mantra with which every Facebook executive presenting sought to inculcate the live and online audience: "We are in a revolution from ads to stories."
