General Motors is a tough sell. …But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and m…
There are different approaches to using social media for business, but what most have in common is their emphasis on the quality of “content.” More and more often you hear the phrase “content is king.” The underlying truth is that if you get yo…
As a social media platform, it is an epic fail. However, as far as SEO goes Google+ has greatly influenced the results of its searches. By logging into your Google+ account, any pages or anyone in your circles has a higher chance of popping up in the
Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.
To utilize your fan page effectively, you must try to avoid the social media fluff that pervades so many pages. Many business owners get stuck in the rut of counting their fans and not communicating with those fans. A great way to distinguish your page…
Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited…
Businesses shouldn't rush into social media…Because having no social media presence at all is better than having a bad one…Just because something is popular or trendy doesn't mean you need to do it…Pinterest for your business is probabl…
One of the core beliefs of Likeonomics is that there is a real currency to unexpected honesty. It is why I told the story of the "Making of Likeonomics" several weeks before it was even out. I believe that if I don't hide my motivation f…
We can take clues from whether you ask to be shown the features, or the patterns, or the logical relationships, or how things can be sorted. These are visual clues. Or we can listen hearing clues, you may want to be told how things match your experien…
LinkedIn's acquisition of SlideShare makes economic sense and is not surprising, and has made me reflect on how my company's social presence has grown alongside of SlideShare.
When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendship…
Facebook can be helpful in expanding the customer base, enhancing visibility and eventually develop your bottom line. Nonetheless, reaching out to each user on Facebook in not possible and neither do you want to. A rightly researched campaign targeted …
According to recent studies of data collected by ‘analysis engines’ from SME sites in over a dozen countries, a staggering three quarters fail to provide an email contact link on their home page, two thirds lack any kind of enquiry form and nine ou…
A Facebook buy of BING would combine the weaknesses of two lacklustre products inot something totally new, with amazing potential for success.
The potential for the internet to be split off into separate community "bubbles" of audiences with similar interests, which may no longer lead to new discovery can be one result of multichannel fragmentation and user behaviour. The solution l…
