General Motors is a tough sell. …But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and m…
Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a dig…
These are three recurring conversations that I would love to never hear about again.Klout measures Social Influence.No, Klout measures Tweets, Retweets, Likes and other Social Interactions.
Blogging can be hard work, especially when it comes to delivering good quality content on a regular basis. The key phrases there are “quality content” and “regular basis.” We’ll leave it up to you to decide on the timing of your content. Some…
Episode #305 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (l…
Your recent blog statistics showed that the number of readers is dwindling. Those who visited do not stay long. Why doesn’t anyone read your blog, you ask?
Your handy dandy content management system may be a fabulously free passport to publishing, but what’s the point in publishing poop? I’m going to tell you why most blogs stink and how to build a blog that delivers the true benefits of blogging.
Image by Matthew Oliphant Spam has long been a problem for anyone treading the Web. Unfortunately, the problem ballooned during the rise of the social Web, with spammers exploiting the many interaction points within the social sphere. Because of this, people have learned how to identify spam, and are getting educated in ways to prevent [...]
The kind of video I’m talking about is not the kind that you make once and send out to everybody. No, I’m talking about the kind you make specifically for the person you’re sending it to, personalized just for them.
I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant… and while the landscape…
I don’t mind that I’m becoming a dinosaur.
I’m not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are blogging less. That goes f…
As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the best tools for re…
It definitely takes blood, sweat and tears. And no, I’m not being overly dramatic. Any serious blogger will tell you that the secret to a successful blog includes consistency, dedication, and inspiration. My favorite blogs also feature one more mag…
If a picture is worth a thousand words and an Instagram photo is apparently worth a billion to Facebook, where does that leave the stock photo? Somewhere in the middle ground to be sure, but that doesn’t mean that you can’t use that neutral space t…
As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come!
