Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct chann…
As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is – and crucially …
A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
You’re a marketer. You spend countless hours measuring, analyzing and strategically plannin…
The use of quality content as a marketing strategy is hardly new. Content is still king.
Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential mar…
We've been monitoring the $18.6 billion dollar holiday – Mother's Day. Using the searchable Facebook Tab Directory, Track Social was able to pick up all Mother's Day-related Facebook campaigns, and analyze the results to see which brand…
As a social media platform, it is an epic fail. However, as far as SEO goes Google+ has greatly influenced the results of its searches. By logging into your Google+ account, any pages or anyone in your circles has a higher chance of popping up in the
With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes …
Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brand…
Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influen…
Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a dig…
When trying to pick the right social media channel(s) for your business, don’t re-invent the wheel. Take advantage of the tremendous amount of quality social media marketing content on the web, and learn from your peers. LinkedIn Groups, social media…
I’ve been touring Facebook business Pages for about a week, looking at what businesses are doing right, and what easy changes they could make to give their Pages more impact and their visitors a better experience.
When we think of social capital we initially think of tangible benefits: increased product sales, referrals, and others. But the biggest value of social capital is one that is harder to measure: loyalty. One of the most effective loyalty models is Conv…
