Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important.
Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hol…
The new subscription economy introduces a new set of challenges for businesses. This new consumption trend neccessitates a change in the way businesses log and account for sales attention to three key metrics that matter.
In the case of Social Hoarding, people are collecting social objects, which can be broadly defined as online social interactions. More precisely, social hoarders are collecting push connections; any kind of online social attention to content they are p…
Understanding why people participate and share via social media has been a hot topic in academic circles for a while. There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard Uni…
Once again we see that brands (or celebrities) underestimate the power of social media and that they really have no control over it. If you invite people to participate, they won’t automatically show up and play nice. If your house is not in order, y…
The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across m…
Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company.
Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential mar…
Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom.
With millions of people on Facebook, and Twitter alone, we're certainly familiar as a society. But, familiarity doesn't always equal expertise, and that very mistake can lead to putting bad processes into practice, particularly when it comes …
Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a dig…
Day by day as an industry we are slowly stepping away from the roots of social media, chasing “likes”, traffic, and dollar signs. I’m not saying I don’t love making money off of social media- I LOVE MONEY, but I’m also a bit of a purist when …
On Wednesday the 9th, a constitutional amendment was passed in North Carolina banning same-sex marriages. Since then many people have flooded to the Visit North Carolina Facebook page to express their displeasure or support.
What happened to experiential marketing? This post explores a case of experiential marketing and social media to engage the public and create an affect in both virtual and physical worlds.
