Should you pull all of your advertising dollars out of Facebook?
On the eve of Facebook’s historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because…
As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is – and crucially …
A well thought out hashtag campaign can have tremendous results. Have you tried your own hashtag campaign? What do you think about some of the hashtag campaigns you’ve seen?
With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Faceb…
Should the timing of GM’s announcement affect Facebook’s IPO? Will it? Should it even matter? I seem to recall an auto industry bailout that put the U.S. economy into a downward spiral. I don’t recall reading that Facebook ever strayed from its g…
While the April-launch of the New York Yankees fragrance was immediately a hit in social media sentiment, the humorous comments are decidedly critical, alluding to the apparent dissonance of a “ballpark fragrance” in the New York subway system…
As a social media platform, it is an epic fail. However, as far as SEO goes Google+ has greatly influenced the results of its searches. By logging into your Google+ account, any pages or anyone in your circles has a higher chance of popping up in the
Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks.
A number of British celebrities have been promoting the Snickers chocolate bar on Twitter recently. The general theme of the campaign is that people don't act like themselves until they've had their Snickers fix, so the celebs would tweet a …
LinkedIn “Targeted Updates" permit marketers to target followers based on specific criteria including, industry, length of time at the place of employment, job description, company size and location. LinkedIn “Follower Statistics” provides u…
Ben Franklin once wrote, “Tell me and I’ll forget. Show me and I might remember. Involve me and I will understand.” This article provides three examples of companies that have taken a creative way to drive engagement for greater impact and …
Lots of exciting trends and technologies were revealed at last month's ad:tech conference in San Francisco, with mobile and social ranking highest in popularity among agencies and publishers.
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall.
As I've rebranded and relocated the ol' blog, I took a look at the evolution of social media from 2007 to today. So, hop in the ol' DeLorean and take a look at how far we've come!
An article considering the value of truly social media, in comparison to traditional media advertising without any focus on user engagement.
