Why Should You Publish Your Press Release on Rillara News?
- To tell the public about your new products, services, awards or achievements.
- To attract prospective new customers
- to grow or improve the reputation of your company
Rillara News is an approved Google News source. The press releases and articles we publish are often shown on the first page of a Google News search for the appropriate keyword within one hour or less after publication. They are also frequently found on the first page of a Google search for that keyword.
Now your press releases can benefit from our authority.
Rate: $27
We reserve the right to edit or refuse to publish any material that does not meet our editorial standards.
Payment is via PayPal after submission has been approved. We will invoice you for payment prior to publication. PayPal payments may be made by VISA, MasterCard, American Express or PayPal account balance.
Please scroll down for the Submission Form
Guidelines for Press Release Acceptance
A press release is designed to provide information to the media about an event, circumstance or occurrence, with the intention of gaining publicity.
A press release is designed to be sent to journalists and or media outlets (newspapers, magazines, broadcasters, etc.) in order to encourage them (the reporter or actual media outlet) to develop news articles on the subject.
A press release is generally biased toward the objectives of the press release’s author and is most often viewed as raw material the media may use when creating news content.
How To Format A Press Release
You must report in the “third person.”
Just like a news release, a press release reports on an event, circumstance or occurrence by a third party.
When writing a press release, take the viewpoint of a reporter and report on yourself or your business.
Good Example:
“According to John Smith, the next version of abcd will include efghi that were identified in his research as being part of wxyz …”
Bad Example:
“I, John Smith, announce that the next version of abcd will include efghi that I identified in my research as being part of wxyz …”
Press releases are most effective when they are under 500 words long. Often two to three paragraphs are sufficient. Starting with a clear and attention grabbing headline is very important.
Remember, this content is intended to be used by the media, so please be accurate and reasonably detailed.
Always start with:
FOR IMMEDIATE RELEASE
unless you want the release to be held (embargoed) until after a specific time (after a speech has been given, for example).
Headline
Keep it to one sentence. Ideally, give us the information in a few words – it’s your job to make us want to read the release.
Abstract headlines, puns, etc, tend to be ignored – even by our editorial team.
Capitalize the first letter of all words but do not use all upper case letters.
Exclamation marks scream that your release is advertising, not news, and as it is the very credibility of news which generates good publicity. Avoid them.
We usually re-write headlines to get the most publicity for your piece.
Paragraph 1
Physical location (Country, State, City), Month, Day, Year – Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message such as the “Five Ws” of (W)ho, (W)hat, (W)hen, (W)here, and (W)hy, when applicable.
This paragraph should summarize the News Release such that if it was the only part seen by a reader, it would tell your entire message, and it should include a hook to get your audience interested in reading more.
Paragraphs 2, 3, 4, …
These paragraphs should contain more detailed important information, and make up the body of the release.
Pick up with the information provided in your first paragraph, including quotes from key staff, customers or subject matter experts.
Make sure you use correct grammar so as not to affect your credibility negatively.
As for content, make sure to keep in mind that you are writing a press release to grab the attention of the media.
It is very important to maintain factual accuracy, make sure you are cleared to use quotes or information about businesses, and most importantly have an angle that will appeal to journalists (often by connecting your release to current events or issues).
Effective releases usually utilize a strategy known as the inverted pyramid, which is written with the most important information and quotes first.
Try to keep the press release to fewer than 500 words total – very rarely is news longer than this. Note this EXCLUDES additional information, detailed below.
Remember, succinct and to the point works best.
We accept a maximum of 2 hyperlinks to other websites – preferably to a relevant page, not the home page.
Always give a contact number – preferably a 24 hour one – and a contact name.
Additional Info 1
Provide avenues for the reader to obtain additional information, demos, samples, etc., and it is important to Internet links.
Additional Info 2
Include trademark acknowledgments, product or event time lines, availability, logistics, etc. in paragraph form.
Additional Info 3
Background information about the company featured in the release, if appropriate, as well as any applicable safe harbor statement or disclaimers.
Additional Info 4
Include contact information about the release (name, title, email, telephone, etc.) within the appropriate online form. Make sure it is the person who can answer questions about the release.
Always end your release with three # characters, so editors know they have reached the end.
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Bottom line: be sensible, think of what will be of interest to our readers (not your Directors) and you’ll not go wrong.
