NEW YORK – Whether users are shopping, browsing, or talking about their interests online, the success of the social graph depends on how well companies can interpret the results and use them to predict behavior, said experts at the APPNATION NYC Mobi…
Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all aspects of the company.
What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today’s digital world; and digital branding experiences is …
I’ve said it before, and I’ll say it again. It doesn’t matter how great your email marketing is if nobody can see it. And getting hundreds of thousands of eyes on your amazing email marketing campaigns begins with email deliverability.
There’s actually quite a lot to take into account to ensure your emails actually get delivered to a recipient’s inbox. Your list has to be healthy (if you’re curious what makes up a healthy email list, take this 5-question test we developed); you need to develop and maintain a high Sender Score; you need to segment your email list like a pro; and the list goes on.
Furthermore, data from ReturnPath’s Global Email Deliverability Benchmark Report has confirmed the problem email marketers are facing. Only 76.5% of commercial emails sent reached recipients’ inboxes in 2011, and email blocked and flagged as SPAM increased 24%. So what are email marketers to do? Brush up on their SPAM and email deliverability 101, that’s what. So we’ve compiled 7 informative infographics that give a rundown of what SPAM is, why it matters, and how you can ensure your email isn’t viewed as SPAM so it gets into inboxes. Be sure to bookmark your favorite ones to help you in your next email marketing campaign!
Have you come across an awesome infographic about email deliverability? Share it with us!
Image credit: Ecstatic Mark
Casablanca, the classic 1942 film starring Humphrey Bogart and Ingrid Bergman, turns 70 this year. To celebrate, Warner Bros. will be screening the film for free tonight, Wednesday May 16, 2012, on Facebook.
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New Career Opportunities…
With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Faceb…
Have you seen the new Facebook? Timeline has completed changed not only how Facebook pages look but how they function as a marketing tool for the small business. These changes are CRUCIAL to successful facebook marketing and we don’t want you to get left in the dark. That’s why we decided to hold a special [...]
The Facebook Divide: How To Untangle Your Business from Your Personal Life Once And For All is a post from: Social Media Marketing Made Easy | Facebook & Twitter for Business
Social media platforms on the web are somewhat schizophrenic – some are focused on consumers, some are focused on business and some just do not seem to know what they want to do when they grow up. We typically acknowledge Facebook as ever focused on …
In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the
Today Turner Broadcasting, home of TBS and Adult Swim, is announcing a strategic partnership with social video site Funny Or Die. Lost Remote’s Cory Bergman reports that Turner has made a minority investment in the company, which was co-founded by …
General Motors is a tough sell. …But even with recent politics and such, it hasn’t been easy for them. This makes more sense that they would want quality fans as opposed to having tons of fans. It seems as though they were aiming for millions and m…
Once a community has achieved critical mass, you enter the establishment phase. There are some key things you need to do here: 1) Shift the amount of time gradually from micro to macro level interactions. 2) Begin preparing for a…
A guest blog post by Geoff Livingston and Gini Dietrich.
A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media.
Fascinated with the latest tool, marketing rounds (what we like to call your team) forget to select media and methods to achieve an objective.
Measurable objectives, however, often require [...]
NEW YORK – Sustainable revenue was on everyone’s mind at the APPNATION NYC Mobile + TV 3.0 Summit in SoHo this morning. In a keynote roundtable moderated by APPNATION president and event chairman Drew Ianni, leading executives discussed the future…
A facetious look at why businesses should really hate social media from Adam Helweh.
